A clown at a child’s birthday party, a Broadway show, stadium rock concert, friends fighting over the last potato chip–these are all examples of Entertainment. Derived from the Old French term entretenir, meaning support or hold together, this word came to be associated with hospitality and the act of entertaining guests. From there, it grew to be synonymous with amusement or distraction.
According to Bates and Ferri (2010), entertainment is defined as consumer activity that is understood objectively, involves communication between text and audience from an external stimulus, offers pleasure, requires an audience to exist and occurs in a passive form.